How I got started Marketing my Magic.

What I am about to share with you is the bare bones of how I got started and grew so fast. I was searching the web for the next piece of magic I would buy and never perform because the ad copy was a lie, when I stumbled upon an ebook.

It was called Marketing Magic By Maxwell Murphy. I read the ad copy and watched the video and was slightly intrigued. So being the impulsive self preserving magician I am, I downloaded the ebook and forgot about it for a few months. About a month later I decided to launch my gaff company. I had already proved myself( or so I thought) after gaffing several Stripper decks for my local magic shop, so what would be so hard in dominating the world market with my gaff line. I really had no idea what I was doing or getting myself into. I started contacting magic shops all over North America and asking if they would want to carry my gaffed card and deck line. To my surprise most said yes, but they needed to see samples. Here I had sent out 30 emails and they all wanted free samples? Back then I was so naive and had no idea how this industry worked, so I almost took it as an insult. How dare they ask me for free samples…. didn’t they know who I was? Well, no they didn’t and for good reason. My only items that I had on the market were sitting on the shelves in a magic shop in Canada. I had no idea how or where to market my items. No one knew me because no one had heard of me. I needed that to change and fast. It was then that I realized I had purchased Marketing Magic a few months back. I searched for it on my Mac and started reading. I decided right then and there that if I did everything that was outlined in this book I would succeed. I then changed my game plan. Instead of chasing individual magic shops I would contact wholesalers. Instead of sending out lots of samples I only had to send out a few. I then started reading more chapters and making more headway in my field. I then got the chance to gaff some really big projects. Before I knew it, I as advising some really big names in magic on how to build their gaffs and the best way to manufacture them. I then put the books promise to the test on the promise of email support. I emailed Maxwell with a question I had and BOOM, he replied within the day. Finally, a product that fulfilled its promises.

After a few years had passed I decided to open up a retail site. Before I did, I dug out the ebook and brushed up on it. If it worked for my wholesale end of my business, why wouldn’t it work for my retail business? I slowly started treating my retail customers like my wholesale customers. I took Maxwells lead with fast email replies, and made sure all my customers were completely satisfied! I have since had to take my website offline until I was able to replenish stock, and now only offer my premium brand items to my mailing list. If you are looking to be a no-nonsense look into the world of releasing magic, make sure you pick up a copy of Marketing Magic By Maxwell Murphy. If you are interested in getting your hands on a copy of this great tool. Check it out HERE!

 

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White Tally Ho Playing Cards By Penguin Magic

The first deck review that I will be doing is on the White Tally Ho deck released by Penguin Magic.

This deck comes in both circle back and fan back design. I was pleasantly surprised to find jet black foil on the tuck box of this classic deck. The deck also comes with one blank face card and one double back card for all you magicians out there. The pip and court cards remain true to their original design with no added details or distractions for this iconic brand. Of course, the deck has been printed by the United States Playing Card Company located in Erlanger Kentucky U.S.A. and is limited to only 5000 units.

Stats and vitals:

-Available in Fan & Circle Back
-Inverted Black & White Color Scheme
-Special Limited First-Edition Print Run
-Black Foil Design on the Tuck Box
-Bicycle Stock with Premium Magic Finish
-Traditional Faces, Ace of Spades, and Identical Jokers
-2 Bonus Gaff Cards Included in Each Deck

Final thought:

I must say that after putting the deck through its paces for a little over a month and a half it’s held up great! The paper stock recovers nicely from being bent for all you pop up move junkies as well as the deck still fans nicely. There was one thing I would have liked to see on this limited edition deck. That being a custom seal. I will be definitely putting this deck into not only my personal stock but my collector stock as well. Please feel free to comment below and let me know thoughts on the White Tally Ho deck by Penguin Magic.

 

 

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Thanks for stopping by

Thank you for stopping by. I must admit that this blog has been in the works for about 7 months. I was first going to dedicate this blog to all things gaff card related.

But after discussing this with some friends and customers, I decided that it could be more than just a niche blog. After all, my business is in the art of gaffing playing cards and decks, so why not try to incorporate every aspect of that. Within this blog, you will find deck reviews, gaffed magic reviews and interviews with the industry leaders in magic/design and production. Lastly, please sign up to our Blog. Why do you ask? Well…. we plan on giving a lot of items away to our followers and especially to those followers who comment on the posts!. SO please sit back and relax, and let’s see what kind of trouble we can get into!

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